What is a Brand?
A brand is more than a logo. It is a combination of a name, a symbol and a promise. It is the feeling that is generated when customers think of you and your products. It is what you stand for, your purpose, your mission.
You may think that because you are a small business, that you don’t need or can’t afford to brand yourself. But remember that a brand is more than your company name. It’s what customers say about you, how you answer the phone, how you deliver service.
What is Marketing?
Marketing is a part of your brand. It delivers your message, your promise, to your present and prospective customers.
Marketing is what you say and how you say it when promoting your products and/or services. Marketing is an ad, a brochure, a press release. Marketing is social media.